Cannes, France Travel Blog 2

Bonjour, today is June 20, 2023. I started off my day at Kevin Hart in the Lumiére Theatre. Hart talked about keeping his business values tied to his personal values. He also inspired me with the phrase, “New ground gets broken with new ideas.” Kevin’s business, Hartbeat, allows creatives and aspiring talent to have a voice and a spot in the competing creative world. Hart also elaborated on his work ethic and how that got him to where he is today — not just because of his name. An overall theme I took away was that business is not one sided, the person has to bring value to their side of the handshake.

Next, I saw Kory Marchisotto, elf CMO. She talked on bringing value to the relationship in business as well. She said that a company needs diversity to be creative. Another speaker was from the Walmart Influencer space. Influencers have been a part of Walmart for a long time. He elaborated on Walmart Creator, a beta platform that is a one stop portal for creators to provide the tools and necessities to give them easy access to products. It gives them the ability to publish across multiple platforms at one time. It also gives them the analytics behind their posts to give them insight on what works and what doesn’t.

Keke Palmer was after Elf and was phenomenal. She touched on not having to always be in front of the camera and how we must keep evolving as creators and brands. In order to stay relevant in todays world we must evolve and stay current. The most successful people do not stay stagnant. A good take away from this talk was to keep excelling and succeeding because what is meant for you won’t miss you.

The next event I attended was Pinterest. They touched on social media and the negative effects it caused once smartphones came out. The time spent with friends plummeted once they came out and depression rates rose. He said it is important to share failures and metrics so that others can learn from us. Pinterest has had an active role in decreasing negative thoughts. Spending just 10 minutes on Pinterest scrolling through inspiring content can boost a user’s mood.

Next, I saw the President of Bentley and the Shoe Surgeon. They wanted to make sure they had connectivity throughout their approach. They created art you can wear with art you can drive. Bentley is the best of luxury and performance with attention to detail. Bentley wants to communicate with people of different audiences and show authenticity, craftsmanship, and luxury. I had a lovely day and am excited for tomorrow!